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Complete Course:  9 classes

• Master the operational components of marketing: strategy, guidance, processes, metrics, technology, infrastructure and ecosystem
• Build your business case for operational excellence
• Achieve shared vision and cross-organizational results via systems thinking and change management
• Motivate strategic execution through ROI dashboards and process optimization
• Sustain profitability by differentiating customer experience
• Deploy technology holistically
• Design marketing operations maturity roadmap by following best practices
• See 10-minute course overview

Module 1 (2 classes)

• Class 1: MO Evolution
• Class 2: MO as an Essential Enabler in a Marketing 2.0 (Interactive) World
• Pinpoint your internal and external marketing challenges
• Build your business case for operational excellence
• Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
• See 10-minute course overview

Module 2 (2 classes)

• Class 3: Enabling Strategy
• Class 4: Providing Guidance
• Embrace the big picture through gap analysis, mental models and systems thinking
• Convert insight to value through benchmarking, win-loss, and force-field analysis
• Catalyze change without authority
• Achieve shared vision with sales, finance, IT, and other stakeholders
• See 10-minute course overview

Module 3 (4 classes)

• Class 5: Managing Internal Marketing Processes
• Class 6: Managing External Marketing Processes
• Class 7: Measuring Marketing Performance
• Class 8: Leveraging Technology
• Invest strategically and manage risk in budget plans
• Optimize processes through lean/six-sigma and maturity ratings
• Build strategic marketing plans and governance
• Differentiate the customer experience
• Drive portfolio and pipeline value
• Leverage forces on marketing ROI
• Build data mining and predictive analytics competency
• Navigate the alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
• Adopt best practices for technology deployment
• See 10-minute course overview

Module 4 (1 class)

• Class 9: Best Practices for Managing Marketing Operations
• Establish MO organizational structure, charter and roles
• Prevent obstacles and nurture success factors
• Design your maturity roadmap by following best practices
• See 10-minute course overview

• Pinpoint your internal and external marketing challenges
• Characterize your challenges in the context of global trends driving the universal need for Marketing Operations
• Learn how Marketing Operations solves the Marketing’s weaknesses

• Build your business case for operational excellence
• Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
• Use the collaborative principles of Web 2.0 and Marketing 2.0 in your approach to Marketing Operations

• Paint the big picture through gap analysis
• Embrace mental models to build shared vision
• Discover interrelationships through systems thinking
• Convert insight to value through benchmarking, win-loss, and force-field analysis
• Assess your organization’s Marketing effectiveness on 10 strategic dimensions

• Catalyze change without authority
• Achieve shared vision with sales, finance, IT, and other stakeholders
• Leverage Marketing Operations to achieve strategic objectives
• Evaluate your organization’s capabilities for setting and enforcing standards (‘guidance’)

• Invest strategically and manage risk in budget plans
• Optimize processes through lean/six-sigma and maturity ratings
• Connect marketing strategies to enterprise strategic planning
• Outline a risk mitigation strategy and business case for a desired Marketing initiative

$95.00

• Differentiate the customer experience
• Champion customer-centricity
• Create impact through integrated marketing campaigns
• Drive sales pipeline value
• Contribute to the innovation process through Marketing Operations

• Leverage forces on marketing ROI
• Identify patterns and insights through data mining
• Improve decision-making with predictive analytics
• Apply the right metrics to your Marketing challenges

• Navigate the Marketing automation alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
• Adopt best practices for technology deployment
• Build organizational learning through Knowledge Management (KM)
• Use dashboards to increase accountability

• Establish MO organizational structure, charter and roles
• Prevent obstacles and nurture success factors
• Design your maturity roadmap by following best practices