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Category Type Name Price View Details Start Now
CategoryTypeNamePrice 
Marketing Operations Curriculum Marketing Operations 2.0 795.00
Disability Etiquette Curriculum Fundamentals of Disability Etiquette Online Training Course 99.00
Marketing Operations Course Impact and Promise of Marketing Operations 2.0 185.00
Marketing Operations Course Mobilizing Strategic Impact for Corporate Growth 185.00
Marketing Operations Course Designing Marketing Infrastructure for Results 370.00
Marketing Operations Course Journey to Marketing Operations Maturity 95.00
Marketing Operations Course Module 1 - Class 1: MO Evolution 95.00
Marketing Operations Course Module 1 - Class 2: Marketing Operations: An Essential Enabler in a Marketing (Web) 2.0 World 95.00
Marketing Operations Course Module 2 - Class 3: Enabling Strategy 95.00
Marketing Operations Course Module 2 - Class 4: Providing Guidance 95.00
Marketing Operations Course Module 3 - Class 5: Managing Internal Marketing Processes 95.00
Marketing Operations Course Module 3 - Class 6: Managing External Marketing Processes 95.00
Marketing Operations Course Module 3 - Class 7: Measuring Marketing Performance 95.00
Marketing Operations Course Module 3 - Class 8: Leveraging Technology 95.00
Marketing Operations Course Module 4 - Class 9: The Journey to Marketing Operations Maturity 95.00
Disability Etiquette Course The Seven Themes of Disability Etiquette 19.00
Curriculum    Marketing Operations 2.0

Complete Course:  9 classes

  • Master the operational components of marketing: strategy, guidance, processes, metrics, technology, infrastructure and ecosystem
  • Build your business case for operational excellence
  • Achieve shared vision and cross-organizational results via systems thinking and change management
  • Motivate strategic execution through ROI dashboards and process optimization
  • Sustain profitability by differentiating customer experience
  • Deploy technology holistically
  • Design marketing operations maturity roadmap by following best practices
  • See 10-minute course overview

$795.00

Curriculum    Fundamentals of Disability Etiquette Online Training Course
Learn the fundamentals of disability etiquette in this rapidly growing population in a five-part series of courses (approx. 20 min each) which includes the Seven Themes of Disability Etiquette. This course is delivered interactively via the web and includes assessment questions and a Certificate of Proficiency.
$99.00

Course    Impact and Promise of Marketing Operations 2.0

Module 1 (2 classes)

  • Class 1: MO Evolution
  • Class 2: MO as an Essential Enabler in a Marketing 2.0 (Interactive) World
  • Pinpoint your internal and external marketing challenges
  • Build your business case for operational excellence
  • Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
  • See 10-minute course overview

$185.00

Course    Mobilizing Strategic Impact for Corporate Growth

Module 2 (2 classes)

  • Class 3: Enabling Strategy
  • Class 4: Providing Guidance
  • Embrace the big picture through gap analysis, mental models and systems thinking
  • Convert insight to value through benchmarking, win-loss, and force-field analysis
  • Catalyze change without authority
  • Achieve shared vision with sales, finance, IT, and other stakeholders
  • See 10-minute course overview

$185.00

Course    Designing Marketing Infrastructure for Results

Module 3 (4 classes)

  • Class 5: Managing Internal Marketing Processes
  • Class 6: Managing External Marketing Processes
  • Class 7: Measuring Marketing Performance
  • Class 8: Leveraging Technology
  • Invest strategically and manage risk in budget plans
  • Optimize processes through lean/six-sigma and maturity ratings
  • Build strategic marketing plans and governance
  • Differentiate the customer experience
  • Drive portfolio and pipeline value
  • Leverage forces on marketing ROI
  • Build data mining and predictive analytics competency
  • Navigate the alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
  • Adopt best practices for technology deployment
  • See 10-minute course overview

$370.00

Course    Journey to Marketing Operations Maturity

Module 4 (1 class)

  • Class 9: Best Practices for Managing Marketing Operations
  • Establish MO organizational structure, charter and roles
  • Prevent obstacles and nurture success factors
  • Design your maturity roadmap by following best practices
  • See 10-minute course overview

$95.00

Course    Module 1 - Class 1: MO Evolution
  • Pinpoint your internal and external marketing challenges
  • Characterize your challenges in the context of global trends driving the universal need for Marketing Operations
  • Learn how Marketing Operations solves the Marketing’s weaknesses

$95.00

Course    Module 1 - Class 2: Marketing Operations: An Essential Enabler in a Marketing (Web) 2.0 World
  • Build your business case for operational excellence
  • Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
  • Use the collaborative principles of Web 2.0 and Marketing 2.0 in your approach to Marketing Operations

$95.00

Course    Module 2 - Class 3: Enabling Strategy
  • Paint the big picture through gap analysis
  • Embrace mental models to build shared vision
  • Discover interrelationships through systems thinking
  • Convert insight to value through benchmarking, win-loss, and force-field analysis
  • Assess your organization’s Marketing effectiveness on 10 strategic dimensions

$95.00

Course    Module 2 - Class 4: Providing Guidance
  • Catalyze change without authority
  • Achieve shared vision with sales, finance, IT, and other stakeholders
  • Leverage Marketing Operations to achieve strategic objectives
  • Evaluate your organization’s capabilities for setting and enforcing standards (‘guidance’)

$95.00

Course    Module 3 - Class 5: Managing Internal Marketing Processes
  • Invest strategically and manage risk in budget plans
  • Optimize processes through lean/six-sigma and maturity ratings
  • Connect marketing strategies to enterprise strategic planning
  • Outline a risk mitigation strategy and business case for a desired Marketing initiative

  • $95.00

Course    Module 3 - Class 6: Managing External Marketing Processes
  • Differentiate the customer experience
  • Champion customer-centricity
  • Create impact through integrated marketing campaigns
  • Drive sales pipeline value
  • Contribute to the innovation process through Marketing Operations

$95.00

Course    Module 3 - Class 7: Measuring Marketing Performance
  • Leverage forces on marketing ROI
  • Identify patterns and insights through data mining
  • Improve decision-making with predictive analytics
  • Apply the right metrics to your Marketing challenges

$95.00

Course    Module 3 - Class 8: Leveraging Technology
  • Navigate the Marketing automation alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
  • Adopt best practices for technology deployment
  • Build organizational learning through Knowledge Management (KM)
  • Use dashboards to increase accountability

$95.00

Course    Module 4 - Class 9: The Journey to Marketing Operations Maturity
  • Establish MO organizational structure, charter and roles
  • Prevent obstacles and nurture success factors
  • Design your maturity roadmap by following best practices

$95.00

Course    The Seven Themes of Disability Etiquette
Learn about the seven themes of disability etiquette in an overview format for this rapidly growing population (approx. 15 min). This course is delivered interactively via the web and includes assessment questions and a Certificate of Completion.
$19.00


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