Marketing Operations Partners
 

Let us be your Marketing
Operations Partner

(408) 243-7881

info@MOpartners.com

 


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Phone: 888-827-7070

Welcome to a great learning experience with Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision! While many companies are striving to master the tactical discipline of marketing accountability and efficiency (MO 1.0), we’ll show you how to leap forward to a strategic use of strategy, guidance, processes, metrics and technology (MO 2.0) to run your marketing organization as a value center, driving long-term company growth.

Marketing Operations helps enterprises get the very best out of their marketing investment. Those who to take on a marketing operations leadership role are well-positioned change agents in marketing and in the corporation as a whole. This course is for you!

  • CMOs and other C-level executives who want to get the most out of marketing
  • Marketing professionals committed to continual learning, career growth and best-practice performance
  • Systems integrators, consultants, and technology providers in the marketing supply chain
  • Project managers and specialists in IT, Finance, Sales, Quality, HR, and other professions – who want to apply their craft to marketing’s considerable operational opportunities and challenges
  • Individuals exploring a career in Marketing Operations, whether coming into the workplace or transitioning from another profession

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Marketing Operations 2.0

Complete Course:  9 classes

  • Master the operational components of marketing: strategy, guidance, processes, metrics, technology, infrastructure and ecosystem
  • Build your business case for operational excellence
  • Achieve shared vision and cross-organizational results via systems thinking and change management
  • Motivate strategic execution through ROI dashboards and process optimization
  • Sustain profitability by differentiating customer experience
  • Deploy technology holistically
  • Design marketing operations maturity roadmap by following best practices
  • See 10-minute course overview

$795.00



Impact and Promise of Marketing Operations 2.0

Module 1 (2 classes)

  • Class 1: MO Evolution
  • Class 2: MO as an Essential Enabler in a Marketing 2.0 (Interactive) World
  • Pinpoint your internal and external marketing challenges
  • Build your business case for operational excellence
  • Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
  • See 10-minute course overview

$185.00



Mobilizing Strategic Impact for Corporate Growth

Module 2 (2 classes)

  • Class 3: Enabling Strategy
  • Class 4: Providing Guidance
  • Embrace the big picture through gap analysis, mental models and systems thinking
  • Convert insight to value through benchmarking, win-loss, and force-field analysis
  • Catalyze change without authority
  • Achieve shared vision with sales, finance, IT, and other stakeholders
  • See 10-minute course overview

$185.00



Designing Marketing Infrastructure for Results

Module 3 (4 classes)

  • Class 5: Managing Internal Marketing Processes
  • Class 6: Managing External Marketing Processes
  • Class 7: Measuring Marketing Performance
  • Class 8: Leveraging Technology
  • Invest strategically and manage risk in budget plans
  • Optimize processes through lean/six-sigma and maturity ratings
  • Build strategic marketing plans and governance
  • Differentiate the customer experience
  • Drive portfolio and pipeline value
  • Leverage forces on marketing ROI
  • Build data mining and predictive analytics competency
  • Navigate the alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
  • Adopt best practices for technology deployment
  • See 10-minute course overview

$370.00



Journey to Marketing Operations Maturity

Module 4 (1 class)

  • Class 9: Best Practices for Managing Marketing Operations
  • Establish MO organizational structure, charter and roles
  • Prevent obstacles and nurture success factors
  • Design your maturity roadmap by following best practices
  • See 10-minute course overview

$95.00



Module 1 - Class 1: MO Evolution

  • Pinpoint your internal and external marketing challenges
  • Characterize your challenges in the context of global trends driving the universal need for Marketing Operations
  • Learn how Marketing Operations solves the Marketing’s weaknesses

$95.00



Module 1 - Class 2: Marketing Operations: An Essential Enabler in a Marketing (Web) 2.0 World

  • Build your business case for operational excellence
  • Envision the impact of market intelligence, customer profitability, accountability, and alignment with stakeholders
  • Use the collaborative principles of Web 2.0 and Marketing 2.0 in your approach to Marketing Operations

$95.00



Module 2 - Class 3: Enabling Strategy

  • Paint the big picture through gap analysis
  • Embrace mental models to build shared vision
  • Discover interrelationships through systems thinking
  • Convert insight to value through benchmarking, win-loss, and force-field analysis
  • Assess your organization’s Marketing effectiveness on 10 strategic dimensions

$95.00



Module 2 - Class 4: Providing Guidance

  • Catalyze change without authority
  • Achieve shared vision with sales, finance, IT, and other stakeholders
  • Leverage Marketing Operations to achieve strategic objectives
  • Evaluate your organization’s capabilities for setting and enforcing standards (‘guidance’)

$95.00



Module 3 - Class 5: Managing Internal Marketing Processes

  • Invest strategically and manage risk in budget plans
  • Optimize processes through lean/six-sigma and maturity ratings
  • Connect marketing strategies to enterprise strategic planning
  • Outline a risk mitigation strategy and business case for a desired Marketing initiative

  • $95.00



Module 3 - Class 6: Managing External Marketing Processes

  • Differentiate the customer experience
  • Champion customer-centricity
  • Create impact through integrated marketing campaigns
  • Drive sales pipeline value
  • Contribute to the innovation process through Marketing Operations

$95.00



Module 3 - Class 7: Measuring Marketing Performance

  • Leverage forces on marketing ROI
  • Identify patterns and insights through data mining
  • Improve decision-making with predictive analytics
  • Apply the right metrics to your Marketing challenges

$95.00



Module 3 - Class 8: Leveraging Technology

  • Navigate the Marketing automation alphabet soup (CRM, MOM, MRM, EMM, DAM, etc)
  • Adopt best practices for technology deployment
  • Build organizational learning through Knowledge Management (KM)
  • Use dashboards to increase accountability

$95.00



Module 4 - Class 9: The Journey to Marketing Operations Maturity

  • Establish MO organizational structure, charter and roles
  • Prevent obstacles and nurture success factors
  • Design your maturity roadmap by following best practices

$95.00